Green freshmen, warm peers | JinSanfa · Youquan Co., Ltd. won the five-star environmental factory award

Hygiene and maternal and baby products seem to be everyday, but they carry the dual mission of protecting health and conveying warmth. With the upgrading of consumption and the awakening of health awareness, the hygiene and maternal and child products industry is leaping from "basic guarantee" to "quality life", which has become an important yardstick to measure the progress of social civilization. Facing the "15th Five-Year Plan", how to go on the road of high-quality development of the hygiene and maternal and child products industry? In order to summarize the work of the Health and Maternal and Child Products Branch of the China Industry Association in 2024, promote the coordinated development of the upstream and downstream of the whole industry chain, and strengthen inter-regional coordination and linkage, on July 17, the "Third Enlarged Meeting of the Second and Third Directors of the Hygiene and Maternal and Child Products Branch of the China Industrial Textile Industry Association and the Seventh Industry Development Forum" was held in Shanghai. With the theme of "Green Rebirth, Warm Companions", the conference brought together nearly 300 industry leaders, experts, scholars and business representatives to discuss the high-quality development path of the health and maternal and child products industry. At the meeting, the "Building a Solid Quality Bottom Line and Protecting Consumer Safety - High-quality Development Initiative of the Disposable Sanitary Products Industry" was released, and the list of the first batch of enterprises implementing the "Production Environment Evaluation Specification for Disposable Sanitary Products Enterprises" was announced.

Li Lingshen, Vice President of China Textile Industry Federation, Li Guimei, President of China Industrial Textile Industry Association, Zhou Hongning, Chief Engineer of China Aviation Comprehensive Technology Research Institute and Head of the Expert Group for Industrial Enterprise Brand Cultivation of the Ministry of Industry and Information Technology, Yan Huarong, Specially Invited Vice President of China Textile Industry Federation, President of the Health and Maternal and Child Products Branch of China Industry Association, and Chairman of Jin Sanfa Group & Youquan Co., Ltd., Ji Jianbing, Vice President of China Industrial Textile Industry Association, President of Spunbond Nonwovens Branch of China Industry Association, Chen Lidong, chairman of Shanghai Jingfa Industrial Co., Ltd., Shen Rong, president of the Interlining Materials Branch of the China Industry Association and chairman of Webster Lining (Nantong) Co., Ltd., and other leading guests, vice presidents, directors and representatives of member enterprises attended the event. The meeting was presided over by Bai Xiao, secretary-general of the Health and Maternal and Child Products Branch of the China Industry Association.

Opportunities and challenges go hand in hand, and the future direction is clear

In 2024, China's textile industry will demonstrate industrial resilience in the complex and changeable development environment at home and abroad, effectively give full play to the effectiveness of the national series of stock incremental policies, achieve stable and healthy development as a whole, and continue to make positive contributions to the steady growth of the national economy. Since 2025, in the face of unexpected external pressures and the market situation that still needs to be improved, our country's industrial textile industry has continued the recovery momentum in 2024, and the industrial added value of the industry has maintained a good growth trend.

Li Lingshen, vice president of the China Textile Industry Federation, pointed out in his speech that hygiene and maternal and child products, as an important branch of industrial textiles, play an irreplaceable role in the field of medical health and personal hygiene. In terms of material innovation, hygiene and maternal and infant products have formed a pattern of parallel development of multiple technical routes; From the perspective of market development, with the implementation of various policies and measures to expand domestic demand and promote consumption, the effective release of residents' consumption potential, the improvement of market recognition of national style and national trend products and independent brands, and the overall recovery and growth of our country's health and maternal and child products market; From the perspective of consumption trends, the consumer demand for hygiene and maternal and infant products is moving from practical functions to emotional value, from the rational consideration of cost performance and quality-price ratio to the perceptual pursuit of appearance and price ratio and even heart price ratio, and the trend of extending various products to subdivisions is becoming more and more obvious. For the key work of the hygiene and maternal and child products industry during the "15th Five-Year Plan" period, Li Lingshen put forward four suggestions: first, use market demand as the engine to promote the deep coupling of the innovation chain and the market chain; second, take industrial upgrading as an opportunity to promote the integrated development of digital economy and industry; third, to accelerate the construction of a low-carbon and green circulation system guided by social responsibility; Fourth, take brand building as a link to realize the "two-way rush" between brands and consumers.

Yan Huarong, president of the Health and Maternal and Child Products Branch of the China Industrial Association, made an annual work report of the Health and Maternal and Child Products Branch of the China Industrial Association. He pointed out that in the past year, the hygiene and maternal and infant products industry has forged ahead in a complex and changeable market environment, from the innovative research and development of basic raw materials to the quality upgrade of terminal products, from the in-depth promotion of intelligent manufacturing to the diversified expansion of sales channels, every link of the industry is undergoing profound changes, more and more enterprises have increased R&D investment to meet the increasingly diversified and personalized needs of consumers, and more and more enterprises have practiced sustainable development strategies side by side, promoting the green transformation and high-quality development of the entire industry. Of course, the industry is also facing challenges such as fierce market competition, overcapacity, improved quality and safety requirements, and uncertain international trade situation, and it is necessary to strengthen exchanges and cooperation between industries, jointly explore countermeasures, and work together to promote the sustainable and healthy development of the industry. The meeting deliberated and approved the annual work report of the Health and Maternal and Child Products Branch of the China Industrial Association and related matters.

Create competitive advantages and empower industrial upgrading

How to enhance the core value of corporate brand? "Brand is a comprehensive embodiment of the competitiveness of enterprises and even countries, an inherent need for high-quality economic and social development, and a solid guarantee to meet the people's better life. The essence of a brand is a company's commitment to value to customers and other stakeholders. In the cycle of making promises and fulfilling promises, enterprises win the trust of customers and other related parties, and the value of this trust coexists with risks. Zhou Hongning, chief engineer of China Aviation Comprehensive Technology Research Institute and leader of the expert group for industrial enterprise brand cultivation of the Ministry of Industry and Information Technology, gave a keynote report on "strategic-oriented systematic brand cultivation". He believes that the value created by enterprises is contained in the whole process of design and development, manufacturing, and marketing services of enterprises, and the implementation of systematic brand management helps to identify, create, improve, transmit and protect these values more efficiently.

How to promote industrial transformation with green and low-carbon? "In the era of quality consumption, sustainable fiber materials may become the core competitiveness of the transformation of the maternal and infant wiping industry." Yan Hui, senior marketing manager of Sateri Group, shared the green and performance advantages of Ukes ® and Lyocell as biodegradable regenerated cellulose fibers with the theme of "Textured Fiber I Plant-derived Fiber Reconstructing the New Ecology of Maternal and Infant Wipes", providing more competitive green raw material solutions for the hygiene and maternal and child products industry.

How to provide high-performance solutions for the industry through equipment and technology upgrades? With the theme of "The Future Equation of Hygiene and Maternal and Baby Products: Market × Trends × Technologies", Zhao Miye, Head of Marketing at Trützschler, shared how customized production lines can provide more efficient and flexible solutions for the industry, focusing on hot air and spunlace nonwovens technology, so that technological innovation and global diversified market demand can be more deeply integrated.

Three roundtable forums stirred up industry wisdom

In the roundtable forum session, representatives of outstanding enterprises from all aspects of the hygiene and maternal and infant products industry chain, such as special fiber materials, special equipment, brand owners, and retail channels, conducted in-depth discussions on intelligent manufacturing, emotional value, channel expansion and other directions, and contributed corporate wisdom to the future development of the industry.

Zhou Shouquan, executive vice president of Jinsanfa Group and general manager of Youquan Care Products Co., Ltd., presided over the theme discussion of "From Manufacturing to Intelligent Manufacturing丨Equipment Engine of the Industrial Green Chain". Kang Guitian, General Manager of Autofa Nonwovens Machinery Technology (Wuxi) Co., Ltd., Dong Chong, General Manager of Guangzhou Spley Technology Co., Ltd., Guo Libo, Sales Director of Zhengzhou Zhilian Machinery and Equipment Co., Ltd., Wu Jun, Sales Director of Foshan Fengyi Intelligent Equipment Co., Ltd., Wu Jiahui, Deputy General Manager of Lufeng Machinery (Zhengzhou) Co., Ltd., and other representatives in the field of special equipment in the hygiene and maternal and infant products industry shared the free switching technology of wet wipes, the whole line of soft towels, intelligent manufacturing and technical services, unmanned production lines, and low grammage, The latest developments in wide, fine and high-speed hot air production lines.

Zhao Jing, executive vice president and secretary-general of Jiangsu Pregnancy, Infant and Children's Products Association, presided over the theme discussion of "From Functional Rigid Demand to Emotional Supply丨Reconstructing the Growth Logic of Hygiene and Maternal and Baby Products". Representatives of special fibers and brands of hygiene and maternal and infant products, such as Xie Haitao, senior strategic purchasing director of Babycare, Ma Chuncheng, sales director of Tangshan Sanyou Group Xingda Chemical Fiber Co., Ltd., and Sun Feng, general manager of Shandong Zhuobi Maternal and Infant Products Co., Ltd., shared their interactive experience, health and comfort, green environmental protection, functional advantages and cost performance.

Wu Jingfei, General Manager of Youyou Baby Room Maternal and Infant Products Technology Co., Ltd., presided over the theme discussion of "From Traffic to Retention丨Channel Strategy of Hygiene and Maternal and Baby Products". Luo Nengcai, chairman of Yunnan Dengkang Baby, He Jiang, general manager of Jiangyin Leyin Maternal and Infant Medicine, Wu Zhong, general manager of Hefei Youyou Supply Chain Management Co., Ltd., Fei Haibing, general manager of Hangzhou Yongzhuo Maternal and Child Commerce, and other representatives in the field of maternal and infant retail channels shared their views on the integration of industrial chain resource systems, sinking market layout, one-stop service, and risk control of supply chain group channels.

At the meeting, the Health and Maternal and Child Products Branch of the Middle Class Association, together with the Guangdong Health Products Chamber of Commerce, Jiangsu Maternal and Child Products Association, and Zhejiang Health Products Chamber of Commerce, jointly released the "Strengthening the Quality Bottom Line and Guarding Consumer Safety - High quality Development Initiative for Disposable Health Products Industry". The initiative mainly includes four aspects: strictly adhering to the quality and safety lifeline, forging an honest brand core, jointly building a fair and standardized market environment, and listening carefully to consumer voices. It has received positive responses from key enterprises in various links of the health and maternal and child products industry chain.

At the meeting, the list of the first batch of enterprises implementing the "Production Environment Evaluation Specification for Disposable Sanitary Products Enterprises" was also announced. It is understood that the group standard of "Production Environment Evaluation Specification for Disposable Sanitary Products Enterprises" systematically evaluates the core dimensions such as factory settings, product and production environmental hygiene indicators, and production control capabilities, and divides the evaluation results into five-star environmental factories and five-star environmental excellent + factories according to the score, aiming to guide the industry to strengthen production environment control, optimize management level, improve product hygiene quality, and reshape the public's trust foundation for disposable hygiene products.
List of the first batch of bidding enterprises (in alphabetical order):
Guangdong Chuantian Sanitary Products Co., Ltd.
Guangdong Jingxing Health Care Industry Co., Ltd.
Hangzhou Baishell Industrial Co., Ltd.
Henan Yixiang Health Technology Co., Ltd.
Nanliu Enterprise (Pinghu) Co., Ltd.
Shandong Runhe Sanitary Materials Co., Ltd.
Shanghai Shufu Biotechnology Co., Ltd.
Shenzhen Cotton Times Technology Co., Ltd.
Sichuan Lingguan Medical Technology Co., Ltd.
Sichuan AIA Enterprise Co., Ltd.
Tongling Jieya Biotechnology Co., Ltd.
Robust Medical (Huanggang)
Robust Medical (Jiayu) Co., Ltd.
Robust Medical (Tianmen) Co., Ltd.
Xinjiang Zhongtai Henghui Medical Health Materials Co., Ltd.
Xiamen Youpai New Life Technology Co., Ltd.
Zhejiang Guoshun Industrial Co., Ltd.
Zhejiang Shiyuer Industrial Co., Ltd.
Zhejiang Uniquality Nursing Products Technology Co., Ltd.

The successful holding of this conference pointed out the direction for the development of China's health and maternal and infant products industry during the "15th Five-Year Plan" period. Under the interweaving of scientific and technological innovation and humanistic care, China's health and maternal and infant products industry is taking "green" as the pen and "warm" as the ink to promote the development of new quality productivity in the industry, write a warm chapter of sustainable development, and contribute to the construction of a modern textile industrial system. Text source: China Industrial Textiles Industry Association official WeChat